Procter & gamble (P&G) introduced a new environmental protection measures, plan in its flagship brand such as ariel, lai, the Dash and Unstoppables used in 230 million after spending recycled (PCR) of recycled plastic bottles.This is the company within 18 months for the fourth time environmental protection measures, it also marks the procter & gamble in efforts to the environmental protection and sustainable development.
P&g global fabric and home care group President Gianni Ciserani said: "for the sustainable development of environment, we believe that actions speak louder than words. In our brands used in the packaging of recycled plastic is a big step we are moving in the right direction. We want to let the consumer more easy to accept the use of recycled materials packaging products, while continuing to provide customers with outstanding product performance. In addition, in order to continue to maintain a good momentum, we will be in and recycled materials suppliers in the global range, to ensure that we can have more number of environmental protection packing for more brand and region. Finally, we also hope that more companies can join our actions, to eliminate the packaging waste everywhere."
Through this effort, procter & gamble company use recycled materials will increase 3800 tons a year.Procter & gamble\\\'s vision is to 100% of all brands in the future the packing of the products is the use of recycled materials, it also means in the next few years in the plastics, protect the environment, protect the natural resources will be the most important link.